Campaign Marketing Executive

Campaign Marketing Executive
Location: Remote

The Citation Group is on the hunt for an experienced Campaign Marketing Executive to help propel our fast-paced – and growing! – Group Content team to a new level. This position is ideal for someone with a few years of marketing experience under their belt (extra points in a B2B environment), who wants to join a Group Marketing team that puts creative content front and centre. We may be B2B, but we’re not boring!

We’re looking for a tech-savvy Senior Campaign Marketing Executive who can find great topical hooks for acquisition email campaigns, can design smart automated email workflows to take our prospects on a content-rich acquisition journey, is confident getting creative with content writing and social media management, as well as a nose for numbers, who can show ROI through evaluation and reporting.

The Citation Group is a great place to work because of the people we employ. Fun, professional and supportive, we want likeminded individuals who love to love their job. So, if our culture sounds like a good fit for you and you want to be part of our success story, then send us your details.

What will you do?

• Lead the development and implementation of all acquisition marketing campaigns
• Designing automated email workflows to take prospects on a content-rich acquisition journey
• Collaborate with our expert in-house Design team to develop on brand and engaging emails, social posts and landing pages
• Keep a close eye on topical news hooks and industry headlines to keep our comms as topical as possible – ability to write engaging short form content
• Social media planning and management
• In-depth reporting on campaign performance, to track and assess the success of each email/campaign
• Immerse in and interrogate data to test and challenge campaign approaches on an ongoing basis
• Segment prospect data and tailor both campaign approach and messaging accordingly

 The person:

• Be passionate about marketing and customers
• Vibrant and fun character
• Driven and ambitious
• Ability to work to deadlines
• Desirable: Experience with marketing automation platform/s (such as Hubspot)
• Desirable: Experience with B2B email marketing
• Desirable: Experience with HTML email marketing

Why choose us?

Working for Citation you will have access to 25 days holiday plus your birthday off work, childcare vouchers, gym membership discounts, healthcare cash plan, the opportunity to purchase extra leave, pension contributions and more.