Marketing Executive – Retentions

Job Title: Marketing Executive

Location: Wilmslow

Working hours: 9am – 5:30pm

Salary: £20,000 – £25,000 per annum

Citation is one of the UK’s biggest providers of Health & Safety, HR, Employment Law and ISO services to businesses. We are far from your average service provider as our colleagues bring their great personalities to work, not just their policies!

Are you looking for a role that’s as diverse as you? We’re looking for a Retention Marketing Executive with a difference – someone who can put themselves in the shoes of a client, and genuinely recognises the power of a great customer experience – and can help deliver that in a B2B environment.

It’s a great place to work because of the people we employ. Fun, professional and supportive, we want likeminded individuals who love to love their job (no ‘mood hoovers’ here thanks!). So, if our culture sounds like a good fit for you and you want to be part of our success story, then send us your details.


The role:

  • Support the development and implementation of all client marketing activities, including all up and cross sell, nurturing and engagement campaigns (both online and offline)
  • Utilising marketing automation campaigns to drive customer engagement and success, plus increase customer lifetime value
  • Preparing internal briefing documents for up and cross sell campaigns
  • Work collaboratively with an internal design and content team to create engaging and on-brand content for all client marketing communications
  • Managing the NPS client experience platform
  • Creation of presentations and reports as required for client communications and insight activities
  • Update client data and activities in Citation’s CRM systems
  • Responsible for the tracking, reporting and analysis of the retention marketing budget


The person:

  • Be passionate about marketing and customers
  • Possess excellent communication skills – both verbal and written
  • Experience of working with Salesforce CRM, Pardot or other marketing automation tools (desirable)
  • Experience in ABM or similar marketing techniques (desirable)
  • Ability to work in a fast-paced environment and ability to work to deadlines
  • Strong organisational skills and attention to detail
  • Be a team player willing to adapt to a fast paced and fun environment
  • Work experience in a customer facing business, and evidence that you put customers at the heart of what you do
  • Have good working experience of Microsoft Excel and Word


Why choose us?

Working for Citation you will have access to 25 days holiday plus your birthday off work, childcare vouchers, gym membership discounts, healthcare cash plan, the opportunity to purchase extra leave, pension contributions and more.



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