UX Research Executive – Citation Group Marketing
The User Experience Research Executive will be primarily responsible for designing, conducting, analysing, and reporting on user-centred design research and usability testing for the Citation Group digital channels, working across multiple brands. This includes the identification of customer needs and goals, pain points, user journey mapping and persona development as well as rapid iterative usability testing, and more formal, in-depth testing.
Manage the process of proposing, wireframing, and implementing UX improvements across Citation’s portfolio of B2B websites
Manage and conduct user research and concept development
Analyse both quantitative and qualitative data to generate strategic and tactical insights, along with actionable recommendations that improve the customer’s experience
Work closely with the brand team to understand buyer personas and investigate buyer behaviour
Work closely with marketing and product management teams to identify research topics
Knowledge, skills and experience required
Comfortable executing the full UX lifecycle
Good experience of a wide range of UX research methods and technologies.
Can plan user research for services with challenging user needs and complex user journeys
Understands and can help teams apply a range of methods to analyse research data and present findings
Can advocate for inclusive practices and help teams design and deliver accessible services that work for all users
Understands what problem the team is trying to solve. Can align user research activities to inform decision making and action
Excellent communication and presentation skills, both written and oral
Excellent relationship skills – able to operate and collaborate effectively with internal stakeholders and external suppliers and partners