BDM Sales Coach – Nationwide travel

Job Title:               BDM Sales Coach                                              

Reporting To:       Head of Sales 

Location:               Nationwide 

Salary :                  Competitive with OTE package and car allowance 


Are you an experienced, high performing Business Development Manager fed up of starting afresh each month? Are you ready to use your knowledge and experience to help others fulfill their potential?

We are looking for someone to coach and support our national team of BDMs with the aim of taking their performance to the next level.

We are really proud of our leading engagement and retention rates, it is what has enabled our double-digit growth every year for the last 6 years and it is core to our business strategy.  As we scale for further growth across the group, we want our already amazing sales team to be even better.

With a mixed bag of industry knowledge and experience in the team, you will need to adapt your training and mentoring style to suit each individual member. You will have either have been a BDM yourself, so understand the highs and lows that come with the territory; or you’re a sales manager with amazing training and people skills but are frustrated at not being able to dedicate enough time to coaching others. Either way, you know engaged and motivated sales people perform at their best.


  • You will be travelling nationally, to attend client meetings with the BDMs
  • Identify training needs and provide coaching support
  • Be a mentor on the good and the bad days
  • Provide feedback and produce coaching/training plans
  • Demonstrate what good looks like, when needed
  • Recognise cross sell or up-sell opportunities
  • Be a true team player and always have the business objectives in mind


We’re one of the top 100 companies in the UK to work for with an industry-leading client retention rate and thousands of very happy customers. (Our 5* Trustpilot and Glassdoor reviews speak for themselves!)

The Citation Group is made up of 7 businesses, who proudly deliver services that our 30,000 clients need, want and value. Our mission is to be the business that colleagues and clients want to work for and with.  It’s a really exciting time to join our business and come grow with us.

It’s a great place to work because of the people we employ. Fun and professional and supportive, we want like minded individuals who love to love their job (no ‘mood hoovers’ here thanks!) and want the Company to succeed.

Our colleagues bring their brilliant selves to work every day and we create an environment where they can shine. We are a nice bunch. We don’t do office politics or that’s not my job. We listen, support and take ownership.

Do you think you can have an impact? Take us from great to magnificent? Get in touch.


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