New year, new us – Citation launches fresh new brand

If we look back at the past few years, it seems like things haven’t stopped changing. Something unprecedented happens these days and we barely even blink. And that can be scary for a business – and especially a business owner.

But, to use a classic cliché, not all change is bad. And, in this new world – with its new challenges – there are also plenty of new opportunities for businesses. And that’s what we like to recognise: that it’s vital to see the opportunities where they lie – not just for us as a business, but for our clients.

And that’s what’s inspired the most exciting change we’ve ever made as a business – our fresh new brand.

Work smarter, not harder – and get ready for anything

We’re asking you to join us in celebration of change this year, with the launch of our fresh new brand identity and purpose.

On a basic level, we’re exactly the same Citation – same great people, same great service (with some powerful new additions). But we’ve gone away, we’ve done our research, and we’ve nailed down exactly how we can be a dynamic, supportive, future-facing business partner for small businesses in this changing world.

Basically, we want to make sure businesses like yours are ready for anything and ready to own your future, whatever that may look like.

So we’ve got a brand-new look, a future-focused purpose, a wider product offering, smarter tech, and a renewed drive to really be a one-stop business service hub in a way no other companies are.

New look

What does a future-focused business need? A fresh, future-focused look. Say hello to the “forward-motion swirl” – our brand-new logo that encapsulates our drive to empower and motivate our clients to embrace risk and be one step ahead, and one step ahead of that. You’ll be seeing a lot of it from now on.

New purpose

We’ve always prided ourselves on putting our clients first. And now, with our refreshed purpose, we’ve focused on how we can continue to add maximum value to our clients in this changing world, help them win back more time for what they do best, and smash their business goals.

We’re not here just to tell you what to do, like lots of other companies are. After all, you’re not looking for a cold authority figure. You’re looking for a partner. A wingman. Someone who genuinely believes in and backs your business, with the knowledge to get you where you want to go. And that’s exactly what we’re here for.

We’re the business builders behind the businesses ready for anything. And we’re ready when you are.

New (but not new) tech

As our clients will already have started seeing, we’re revamping and evolving Atlas, our technology platform, to be the ultimate one-stop online business service hub.

Over the past few months, we’ve already given it a shiny new look, introduced smart new dashboards, created a simpler approach to document storage and management, and supercharged our reporting tool to give you key insights at the click of a button.

And from today, we’re also launching our exciting new single sign-on functionality – enabling all of our clients across HR, Health & Safety and ISO to manage everything in one place.

But we’re not stopping there. There’s so much more coming in the future for Atlas users to make life easier for you and fuel business growth. Watch this space!

Let’s get ready for anything, together!

We’re so excited about this new chapter for us and our clients – and we hope you are, too. Here’s to turning complicated to clarity and building a better world through better businesses.